Payment Cards in China: New research report available at Fast Market Research
Posted on September 24, 2010 by admin
– Payment Cards in China is an invaluable guide to one of world’s largest payment card markets. The report provides statistics on market size, competitor market shares and forecasts. It also provides an overview of regulation, competitor activities, issuer strategy and product innovation including developments in contactless, mobile payments, online and prepaid cards.
Features and benefits
Detailed market data, competitor shares and forecasts are an invaluable guide for any payments player building a business case for activity in China.
Analysis of the opportunities across different consumer segments allows for specific targeting of the most profitable customer groups.
In depth insight into contactless, mobile, prepaid and online payments highlight future revenue generation opportunities for all industry stakeholders
Highlights
China is the second biggest economy, comprising 1.3 billion people, or nearly 20% of the world’s population. Thus, the overall size of the market, along with the technological resources available within the country, are some of the main factors contributing to the explosive growth of the Chinese economy over the last decade.
With over 200 million credit cards in circulation, credit card issuers in China need to understand the different customer segments that currently make up the market. Overall, two-thirds of credit card customers in China do not revolve a monthly balance. This signifies the importance of pricing strategies for the transactors segment.
Neglecting to adopt contactless technology as part of their strategies for the next few years may cost Chinese credit card issuers dearly. Datamonitor estimates that the addressable market opportunity is $29.2 billion, a significant portion of the Chinese card-based payment market.
Your key questions answered
Which card segments are showing the fastest growth in Chinese market and why?
Who are the key players in China and their market share?
How do consumers react to different card offers and what features may attract new customers?
Should financial institutions in China include a contactles strategy in their short to medium term strategy?
For more information or to purchase this report, go to:
- http://www.fastmr.com/prod/96197_payment_cards_in_china.aspx
Partial Table of Contents:
TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
Sizing and forecasting the payment card market in China 2
Competitor and product developments in China 3
Online, Contactless, Prepaid and Mobile Payments 3
Sizing and Forecasting the Payment Card Market in China 11
Overview 11
Key macroeconomic and consumer data 12
Sizing the payment card market in China 18
Market structure and key issues 44
Forecasting the payment card market in China 45
Credit Card Customer Segmentations 49
Competitor and Product Developments in China 54
Overview 54
Profiles of the key players in China 54
Card issuer market shares and performance 57
Product design and issuer strategy in China 60
Card scheme market shares and developments 65
Online, Contactless, Prepaid and Mobile Payments 71
Overview 71
Local non-card payment services hold a large share of the online payment market in China 72
Mobile NFC payments are set to overtake contactless cards 78
Mobile payments could be used to target unbanked consumers 82
Banks should see prepaid cards as a platform to target niche consumer segments 84
Appendix 87
Supplementary data 87
Definitions 91
Methodology 93
Forecasting methodology 94
Further reading 95
Ask the analyst 96
Datamonitor consulting 96
Disclaimer 96
TABLE OF FIGURES
Figure 1: China is the second largest economy in Asia Pacific, as of 2009 13
Figure 2: Despite the recession, the Chinese economy grew by 8.0% in 2009 14
Figure 3: China’s economy was hit by deflation in 2009 15
Figure 4: China recorded a 4.4% rate of unemployment in 2009 16
Figure 5: China has the second lowest card penetration rate among Asia Pacific countries 18
Figure 6: The penetration rate of pay now cards in China is higher than that of pay later cards, 2008 19
Figure 7: Pay now card penetration in China grew at a CAGR of 25.1% over 2004-08 20
Figure 8: China recorded the highest pay later card penetration growth rate over 2004-08 21
Figure 9: Pay now cards account for the majority of payment cards in issue in China 22
Figure 10: Pay now cards accounted for the largest share of cards transactions over 2004-09e 23
Figure 11: Payment cards were used more at ATMs than at POS in China 24
Figure 12: Payment cards are primarily used to buy food and drink in China 25
Figure 13: Credit cards were used the most among all payment cards over 2004-09e in China 26
Figure 14: POS transactions are catching up with ATM transactions in China 27
Figure 15: Pay now cards accounted for the highest overall transaction value 28
Figure 16: The value of POS transactions increased substantially in China during 2004-09e 29
Figure 17: Clothing and footwear account for the greatest transaction value in China 30
Figure 18: Average transaction values were highest for charge and deferred debit cards in China 31
Figure 19: Average POS transaction values were higher than those seen at ATMs 32
Figure 20: Asia Pacific countries are closely matched in terms of frequency of use and transaction value of pay now cards at POS terminals 33
Figure 21: ATM transactions accounted for the highest turnover per pay now card in China 34
Full Table of Contents is available at:
– http://www.fastmr.com/catalog/product.aspx?productid=961 …
About Datamonitor
The Datamonitor Group is a world-leading provider of premium global business information, delivering independent data, analysis and opinion across the Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & Express, Pharmaceutical & Healthcare, Retail, Technology and Telecoms industries. Datamonitor’s market intelligence products and services ensure that you will achieve your desired commercial goals by giving you the insight you need to best respond to your competitive environment. View more research from Datamonitor at http://www.fastmr.com/catalog/publishers.aspx?pubid=1002
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world’s top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
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