How To Find Buried Treasure In Your Spa Or Salon
Posted on September 17, 2010 by admin
– Easy Salon Newsletters, provides a “done-for-you” monthly four page print newsletter to spas and salons. The information is trendy, fun and educational, filled with fashion trends, make-up how-to’s, hair and skin care articles, and helpful wellness tips.
The service gives the salon or spa owner three areas where they can personalize the newsletter by adding offers, product specials and a front page “hello.” It is available in full color or black and white.
Susan Vincent, owner of Easy Salon Newsletters, was a spa owner for 10 years and saw her business increase by 35% in one year with the inclusion of newsletter marketing. “The recession hit us hard but newsletter marketing saved us,” she said. “It was like finding buried treasure in my own spa!”
Acquiring new customers costs small business owners 5-7 times more than marketing to existing customers. Because your customers already know and love your work, they are far more willing to spend with you.
And that’s what makes newsletter marketing such an effective medium for increasing sales, referrals and loyalty.
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